bruma is a creative agency that works with music. We are based in Madrid. We curate festivals and live shows, develop educational projects, and advise cultural institutions and brands on a wide range of music-related projects.


RAYO Festival

Expanded visual arts festival


Cineteca / Matadero Madrid

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RAYO is a festival that lives
between the visual and sound fields, and their multiple intersections. RAYO's intention is to provoke and produce audiovisual hybridizations in which artists from different disciplines work together to create a new scenic piece. We believe that when formats are no longer important, the story emerges above the form. Visual artists, filmmakers, vjs, performers, 3D designers… they all work with the visual medium, from different perspectives and tools, always trying to reach the same place: the one where artistic expression manages to express an idea and connect it with the public.

During the RAYO Festival each artist will propose a story that starts from the visual, to reach a more complex, new place, intertwining with the possibilities of sound and the scenic space.

 RAYO does not promote formats, 
but speeches, it does not intend to make an impact through technique, but to excite through the message. Each artist in this first edition of RAYO comes from a different background: the Italian visual artist Rosa Barba uses the cinematographic medium as a tool to create audiovisual installations; the Portuguese filmmaker Pedro Costa expands his work towards the scenic space, collaborating with Os Musicos do Tejo to develop the piece As Filhas do Fogo; the Portuguese vj and visual artist Pedro Maia works in 16 millimeters to create a visual context in real time to the electronic experiments of the Berlin musician Robert Lippok; artist Bruce McClure takes the 16-millimeter format to the extreme, using it to create high-intensity audiovisual performances, and the New York-based 3D collective Pussykrew literally scans Berlin-based performer and musician Peaches to create her virtual alter ego in direct on stage.

RAYO - Expanded Visual Arts Festival website